kerja.dari.kafe
- Services
- Branding, web design, Framer development
- Client and year
- Zeroed, 2024
About
This project comes from the idea of sharing work-friendly cafes. Started from social media design, it then later expanded to web design and Framer development. The goal of the website was to be able to support content updates without relying on social media design.
In 2024, Framer was still on the early stage and AI was not as good as today. Started as a rough design in Figma, this project took a combination of brutalist and editorial direction – where the design looks as raw and organic as possible. This approach let’s the content shine without the need of additional elements.
After several carousel posts and iterations, we decided to give the visuals a refinement since we feel the design’s too raw. Along the way, we continuously asked:
Is this the right direction? what could we improve to make it feel more organic, but not too raw?
Since the goal is to make it more organic, we took a reference from one of the most popular beverage at the time – matcha and explored around that theme.
