Jiva Marketing Website
- Services
- Web design, Framer development
- Client and year
- Jiva, 2025
About
Jiva is an agricultural startup founded in 2020 that offers a comprehensive suite of farming services, including micro-financing, harvest purchasing, and e-commerce.
Despite offering diverse solutions, the platform suffered from a misalignment in user expectations and ambiguous role definitions. This led to significant user confusion; particularly when selecting a role during registration.
Our collaboration with Jiva focused on redesigning the experience to clearly communicate Jiva’s core value proposition, educate users on what Jiva is, and strengthen its market positioning.
We successfully increased average engagement time by 80.7%, CTA clicks by 728.6%, and improved scroll depth by 41.5%.
